Audience line and note were LandingController::COPY, a hardcoded array
keyed on exactly the four plan keys the seed migration created — a plan
made under any other key rendered with no copy at all. They move onto
the family for the same reason the recommendation mark does: they are a
stance about the product line, not a capability that changes with a
price, so they must not be frozen per version.
Backfilled in the migration from the controller's own strings, so the
public page prints exactly what it printed a moment ago. A family with
no copy yet renders without the audience line rather than an empty gap.
Feature labels (managed_updates, daily_backups, ...) stay in the
controller: they name catalogue features, not individual plans, so
there is no per-plan or per-version place to hang an editable
customer-facing label without re-introducing a shared feature table.
That table existed once and was deliberately removed when the plan
catalogue closed its pricing split-brain; bringing it back for wording
alone is a bigger, separate decision.
Recommended lives on the plan family, not a version: it is a stance about
the product line ("which plan we point a visitor towards"), not a
capability that changes with a price, and freezing it per version would
make the mark silently vanish every time a new version publishes.
Setting a plan recommended clears whichever other plan carried the mark,
inside one transaction locking the whole table — two operators
recommending two different plans at once must not both win. The public
price sheet already had the highlighted-card treatment for this (it was
driven by a hardcoded "team" constant); it now reads the family instead.
nexxo